Privacy Policy

Privacy Policy

1. General
We take the protection of your personal data seriously. Data is collected, processed and used by us in accordance with applicable statutory privacy protection regulations and this Privacy Policy.
We hereby inform you about the type, extent and purpose of the collection and processing of your personal data when visiting our web pages and using our offers and services. Furthermore, this Privacy Policy will explain what rights shall be granted to you regarding the collection, processing and use of data.

2. Responsibility / Service Provider
As the provider of our Internet services, we are responsible for the collection, processing and use of data. You may contact us at: A & B Vertriebsgesellschaft mbH, Trajanstr. 15, 50678 Cologne, Germany, Tel: +49 (0)221 99 96 873 0, Fax: +49 (0)221 99 96 873 9, Email:

3. Collection and Processing of Your Data
The type and scope of the collection, processing and use of your data depends on whether you are merely visiting our web pages or utilize the services offered by us:a) Visiting Our Web PagesWhen you visit our web pages, the SP will save the data automatically transmitted by your browser in so-called server log files, especially:
The time and date of your visit to our web pages
Your browser type and version
Your operating system
Your last visited page (so-called referrer URL)
The amount of data transferred and access status (file transferred, not found, etc.) and
Your IP address and requesting SP.
This data will be collected and used for statistical purposes, to improve our online offer, as protection against cyber attacks and to ensure use of the web pages accessed by you. Your IP address will only be saved for as long as needed for protecting against or prosecuting potential cyber attacks.
b) Collection of Personal Data by Us on Our Web pages:If you want to use the services offered on our web pages, such as ordering goods or vouchers, the performance of services, or newsletter subscriptions, you will be required to disclose your personal data. Personal data is data that allows a person to be identified, such as one's name, postal address, payment information or email address. We will only collect, process or use personal data if permitted by law or if you agree to its collection, processing.
We will collect, process and use your personal with the legal permission to perform and invoice the respective services and/or implement a contractual relationship. The purpose of the collection, processing and use of this personal data consists of handling inquiries, delivering goods you ordered, performing requested services, completing orders for vouchers or sending your desired newsletters to you.
We will provide your data to service providers  (e.g., shipping providers, payment institutions) who assist us and have been carefully selected by us for the above-stated purposes. These may be service providers that perform technical services or assist us with shipping or payment processing.
Should you select "Invoice" or "Direct Debit" as your payment method during the order process, we will perform a credit assessment as follows:
To assess your creditworthiness when selecting "Invoice" as your payment method, we will obtain information on your previous payment history and credit ratings based on mathematical-statistical procedures using address data from the BFS finance GmbH, Gütersloher Str. 123, 33415 Verl, Germany, the infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden, Germany (for customers with German billing addresses), the CRIF GmbH, Diefenbachgasse 35, A-1150 Vienna, Austria (for customers with Austrian billing addresses) and Experian Nederland B.V., Verheeskade 25, 2521 BP, The Hague, The Netherlands (for customers with Dutch billing addresses).
For direct debit request procedures, we will compare your bank details (only IBAN and BIC or account number and sort code, no personal information) with the Return-debit Prevention Pool of the infoscore Consumer Data (ICD) GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany. The RPP serves as a blocking file.
The data required by us can be found on the entry form during the registration or ordering process. Additional information not needed for the above-stated purposes may be provided voluntarily. Such fields will be marked accordingly when collecting data during the registration or order process.
Your data will only be transferred to other third parties if we are legally required to do so or if you expressly agreed to such a transfer.
c) Use of Blog and Commentary Functions on Our Web Pages If you use blog or commentary functions on our web pages, we reserve the right to save your IP address exclusively for our safety (e.g., for prosecution of unlawful statements).
d) Use of Third-Party Contents on Our Web Pages We reserve the right to include external contents and functions of third parties (e.g., YouTube videos, external map services, external graphics, etc.) on our web pages.
If you open and use such third-party contents from our web pages, your IP address will be transferred to the third-party providers to allow the third-party contents retrieved by you to be sent to your browser. The transfer of your IP address to these third-party providers is necessary for transmitting the retrieved contents to your browser.

4. Anonymous Usage Profile Creation
To optimize our web pages and provide you with the most user-friendly experience, we reserve the right to use your data for advertising and market research purposes. For this, your incoming and provided data will be summarized in usage profiles under a pseudonym and analyzed by us internally. These usage profiles will not be connected to the person to whom the pseudonym was assigned or provided to third parties. You may object to our creation of usage profiles with pseudonyms at any time. Please submit your objection to the contact details found under Section 2 of this Privacy Policy.

5. Use of Cookies
We reserve the right to use cookies on our web pages. Cookies are small text files that our web server transmits to your browser who will save them temporarily on your device (e.g., PC, smartphone, tablet) when visiting our web pages.
So-called "session cookies" enable us to identify your device when navigating between our web pages during your visit. This allows you to use our web pages more efficiently. Session cookies will be automatically deleted after your visit.
Furthermore, we reserve the right to use persistent cookies. Such cookies enable us to recognize your device when you revisit our web pages and save information on your last visit (e.g., your preferred language or other settings). Persistent cookies have a maximum lifespan of up to one year, unless deleted through your browser.
For full use of our web pages, cookies may have to be enabled for technical reasons.
Cookies may also be used to collect and analyze statistical data on the use of our web pages and online advertisements and to offer you interest-based advertisements.
You can use your browser settings to decide whether cookies may be used or retrieved. You may deactivate the saving of cookies entirely, limit it to certain websites or configure your browser to display notifications and request permission before saving cookies. You can also adjust your settings to automatically delete cookies when closing your browser. Finally, you can also activate your browser's Do Not Track setting ("DNT") which will automatically prevent the collection of your data by web analysis tools. Information on how to configure your browser settings can be found in your browser's help function.
You can also deactivate cookies for interest-based advertisements derived from your user behavior by opening the EDAA's deactivation page and following the information on opting out from the respective services through the link provided at:
The EDAA is a non-profit association registered in Brussels that provides services for independent control of online advertisements. Please also note the following information on the EDAA's services at:
Whenever our web pages use tools (programs) that feature cookies for statistical, analytical or advertising purposes, we will notify you about these tools and any specifics at the end of this Privacy Policy.

6. Your Right to Disclosure, Correction, Deletion or Blocking
You have the right to disclosure, correction, blocking or, if necessary, deletion of personal data saved on you at any time free of charge. Please submit any requests to the contact details under Section 2 of this Privacy Policy.
After completion of the contract, your personal data collected and saved by us will be deleted, unless you agreed to permanent storage of your personal data.
If individual data must be stored for verification purposes (e.g., until the expiration of warranty periods) and/or due to storage regulations under tax or commercial law, the data will be blocked, not deleted. The data to be stored may then only be used and saved for the above-stated purposes.

7. Revocation and Objection Rights
Please note that you may revoke any expressly granted permission on privacy at any time with future effect.
You may also refuse the creation of usage profiles (see Section 4) by us for the need-based design of our web pages and advertising or market research purposes at any time.
Please submit your objection to the contact details found under Section 2 of this Privacy Policy.

8. Data Safety
We use technical and organizational security measures to protect incoming or collected data, especially against random or intentional manipulation, loss, destruction or attacks by unauthorized parties. Our security measures are regularly updated in accordance with technological advances.

9. Questions / Comments
Please do not hesitate to submit questions or comments about this Privacy Policy or on general data protection to the contact details found under Section 2 of this Privacy Policy. Notice on the Use of Google Analytics:Providing optimal experience of our web pages and making them attractive to our users is of great importance to us. To do so, it is important for us to know what parts of our web pages appeal to our visitors.
This is why our web pages use Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies," text files saved onto your computer that allow your usage of the web pages to be analyzed. The information on your use of the web pages generated by the cookie is generally transmitted to a Google server in the US where it is stored. We activated IP-anonymization for Google Analytics on our web pages. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the European Economic Area Agreement. Only in exceptions will your full IP address be transferred to a Google server in the US and shortened there. On behalf of the operators of these web pages, Google will use this information to assess your use of these web pages, compile reports about web page activity and perform additional services related to use of the web pages and the Internet for the web page operator. The IP address transmitted by your browser through Google Analytics will not be merged with other Google data.
You can prevent cookie storage through your browser settings at any time. Information on how to configure your browser settings can be found in your browser's help function. However, please note that you may not be able to use every function of these web pages.
Furthermore, you can avoid the collection of such data through a browser plug-in. This plugin will use an opt-out cookie to prevent future collection and processing of your data by Google Analytics. You may download and install the browser plug-in from the following link:
You can also prevent data collection by Google Analytics by clicking on the following link to "Deactivate Google Analytics": Deactivate Google Analytics.. This will activate an opt-out cookie that will stop your data from being collected when visiting our web pages.
Further information on Google's terms of service and privacy policy can be found at and
Notice on Google AdWords:We sometimes display advertisements through "Google AdWords" and use so-called conversion tracking to analyze and improve our AdWords advertisements. By clicking on an advertisement displayed by Google AdWords, Google will save a cookie on the user's device for so-called "conversion tracking." These cookies allow Google to determine whether the user made contact after clicking on an advertisement (e.g., whether a user submitted an order or inquiry through our website). These cookies will lose their validity after 30 days. The conversion data collected through these cookies cannot be assigned to specific visitors. They merely allow Google to provide statistical conversion data to use for analysis and improvement of our AdWords displays. Further information on how Google AdWords and conversion tracking work technically can be found at:
If you would like to disable conversion tracking for Google AdWords displays, you may deactivate automatic use of cookies through your browser settings or use an opt-out cookie to instruct your browser to only block cookies from the following domain: "" Information on how to configure your browser settings can be found in your browser's help function. Please be aware that you should not delete opt-out cookies if you do not want conversion tracking to be performed. If you delete all of your browser's cookies, you will have to reactivate the respective opt-out cookie.
Notice on Google Remarketing Functions:We use the remarketing or "similar audiences" functions of Google Inc. ("Google"). These functions allow users of our website to be addressed through targeted interest-based advertisements.
To analyze web page usage and to create interest-based advertisements, Google uses tracking cookies that enable Google to recognize visitors when opening web pages that are part of Google's advertisement network. On these web pages, advertisements may be displayed to visitors that refer to contents the visitors previously opened on other web pages that use Google's remarketing function. Google assures it does not collect personal visitor data thereby.
You may prevent the use of cookies for advertisement purposes by Google by adjusting your settings accordingly at:
Further information on Google's advertisement and privacy policy can be found at:
You can also deactivate cookies for interest-based advertisements derived from your user behavior via the EDAA's deactivation page at:
The EDAA is a non-profit association registered in Brussels that provides services for independent control of online advertisements. Please also note the following information on the EDAA's services at:

Privacy Policy valid: 04 Oktober 2018